Since 1983

The Direct Co Group

A global powerhouse spanning manufacturing, education, workwear, property, and technology

40+ Years Excellence
10 Global Brands
2 Continents
The Direct Co Group

UK Based Parent Company

From our humble beginnings in 1983 to becoming a multi-faceted international corporation, The Direct Co Group stands as a testament to British entrepreneurial excellence. With operations spanning the UK and Middle East, we unite diverse businesses under one visionary umbrella, delivering unparalleled value across multiple industries.

UK Operations

Six powerhouse brands driving innovation and excellence across the United Kingdom, each specializing in their domain while sharing our commitment to quality and service.

The Direct Co

The Direct Co

Wholesale Manufacturing Excellence

Leading wholesale manufacturing powerhouse delivering premium quality garments to businesses worldwide.

School Uniform Direct

School Uniform Direct

School Uniform & Sportswear Supply

The UK's trusted partner for school uniforms and sportswear, supporting educational institutions with quality and care.

Workwear Direct

Workwear Direct

Workwear, Promotional & Safety Wear

Comprehensive workwear, promotional merchandise, and safety wear solutions for businesses of all sizes.

Branding Direct

Branding Direct

Corporate Branding Solutions

Strategic corporate branding that transforms businesses and creates lasting market impact.

Customise It Direct

Customise It Direct

Advanced Customization Technology

State-of-the-art printing, embroidery, laser engraving, and DTF printing solutions bringing your vision to life.

The Direct Property Co

The Direct Property Co

Property Development & Finance

Strategic property development, finance, and acquisition services building the future of commercial real estate.

Middle East Operations

Bringing British excellence to the heart of the Middle East, serving the dynamic UAE market and expanding throughout the Gulf region with our proven expertise and commitment to quality.

Wahat Muwailah Trading LLC

Wahat Muwailah Trading LLC

Main Operating Entity

Our flagship Middle East entity, driving commercial excellence across the UAE and broader Gulf region.

School Uniform Direct of London - UAE

School Uniform Direct of London - UAE

Educational Excellence in UAE

Bringing British educational excellence to the UAE with premium school uniforms and sportswear.

School Uniform Direct of London - Middle East

School Uniform Direct of London - Middle East

Regional Educational Solutions

Expanding our trusted educational uniform services across the entire Middle East region.

The Direct Co - Middle East

The Direct Co - Middle East

Wholesale Excellence in the Middle East

Premium wholesale manufacturing and distribution serving the dynamic Middle Eastern market.

One Vision. Multiple Strengths.

The Direct Co Group represents more than just a collection of businesses—we are a unified force of innovation, expertise, and ambition. Each brand within our portfolio brings specialized knowledge and market leadership, while together we create a comprehensive ecosystem of solutions that serve businesses, institutions, and communities worldwide.

From London to Dubai, from manufacturing to property development, from education to technology—we are building the future of commerce, one exceptional service at a time.

Building Excellence Since 1983